Structured data, also called schema markup, is a type of code that makes it easier for search engines to crawl, organize, and display your content. Implementing structured data on your site is also a way to prepare for the future of search, as Google in particular continues to move in the direction of hyper-personalization and solving problems and answering questions directly.
Google Analytics can help you keep track of how your customers interact with your site. It also provides insight into what’s working well, and what might need some tweaking. “Events” are one of the best ways to understand the user actions on your website, such as how many times a button was clicked, a form was submitted, or documents were downloaded. It’s important to set up analytics especially if you’re running paid campaigns on social media or Google Ads to monitor your ROI.